Marketing

Color Palettes

Primary Colors

Our color palette is inspired by our brand architecture and serves to support our core colors: USF Green, White, and USF Gold.

USF Green

USF GREEN
PMS: 342
CMYK: 93, 10, 75, 43
RGB: 0, 103, 71
HEX: 006747

USF Gold Swatch

USF GOLD
PMS: 4535
CMYK: 6, 8, 35, 12
RGB: 207, 196, 147
HEX: CFC493

White Swatch

WHITE
PMS: N/A
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: FFFFFF

Alternates

Sand and Evergreen may serve as alternates for USF Green and USF Gold when needed for optimal contrast in digital communications. They may also be used as accents.

Evergreen swatch

EVERGREEN
PMS: 3435
CMYK: 96, 15, 84, 56
RGB: 0, 84, 50
HEX: 005432

Sand Swatch

SAND
PMS: 614
CMYK: 7, 4, 19, 0
RGB: 237, 235, 209
HEX: EDEBD1

Accents

Employ the accent colors selectively and purposefully. Do not allow them dominate. 

Lemongrass swatch

LEMONGRASS
PMS: 380
CMYK: 18, 0, 100, 0
RGB: 219, 228, 66
HEX: DBE442

Apple

APPLE
PMS: 376
CMYK: 44, 0, 100, 0
RGB: 156, 203, 59
HEX: 9CCB3B

Teal swatch

TEAL
PMS: 341
CMYK: 80, 7, 62, 16
RGB: 0, 147, 116
HEX: 009374

Seaglass swatch

SEAGLASS
PMS: 5503
CMYK: 38, 0, 25, 22
RGB: 128, 176, 166
HEX: 80B0A6

Storm swatch

STORM
PMS: 7700
CMYK: 97, 53, 33, 10
RGB: 0, 100, 132
HEX: 006484

Neutrals

Silver color swatch

SILVER
PMS: 427
CMYK: 22, 12, 12, 0
RGB: 202, 210, 216
HEX: CAD2D8

Gray color swatch

GRAY
PMS: 430
CMYK: 55, 34, 32, 0
RGB: 126, 150, 160
HEX: 7E96A0

Slate color swatch

SLATE
PMS: 7545
CMYK: 75, 52, 47, 22
RGB: 70, 96, 105
HEX: 466069

The PMS, CMYK, RGB and HEX colors are designed to match as closely as possible across various forms of media.

Metallic Foil Stamp

Where appropriate, for formal, elegant printed items, you may use a metallic gold foil stamp, in a color selected to match USF gold displayed above as closely as possible. Foil stamping is a specialty process that can not be recreated with PMS, CMYK or metallic ink. Consult with UCM or your print vendor for more information.