Research

Behavioral AI Lab

Some exemplar research themes that the lab can address are:

Decision Support Systems
Research in this area focuses on the design and implementation of AI-driven decision support systems. By integrating complex algorithms and machine learning, we can enhance managerial decision-making processes.
Consumer Behavior Analytics
This domain explores how AI can be leveraged to better understand consumer behavior patterns. Utilizing big data analytics and predictive modeling, we can provide insights into consumer preferences and forecast market trends.
Organizational Behavior and AI Integration
We can investigate how AI tools and systems reshape workplace dynamics and organizational structures. This includes implications of AI on employee roles, workflow automation, and human-machine collaboration, aiming to guide organizations in effectively integrating AI into their cultural and operational fabric.