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Deliberative or automatic: How consumers use online reviews to reach decisions. New research published in MIS Quarterly reveals — surprisingly — that consumers’ use of online reviews in decision-making might not be as deliberative and logical as commonly believed.

College of Artificial Intelligence, Cybersecurity and Computing will foster USF-wide collaborations. By integrating AI across disciplines in all USF colleges, including the Muma College of Business, this forward-thinking initiative will equip graduates with cutting-edge skills to thrive in the 21st-century workforce.

The Cyber Florida at USF initiative will support Florida-based researchers and emerging entrepreneurs in transforming cutting-edge cybersecurity ideas into thriving businesses.

Questions about artificial intelligence are increasingly becoming part of myriad academic disciplines, ranging from marketing and cybersecurity to education and health care, opening new opportunities for interdisciplinary research.