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Before the advent of the cellphone, Mother's Day was traditionally the busiest of the holidays for calling, surpassing even Christmas, while Father's Day represented the highest for collect calls, according to AT&T.

June 16, 2024Business News

USF's Center for Marketing and Sales Innovation, Center for Urban Transportation Research, and College of Public Health have won a Silver Social Marketing Award from the Social Marketing Association of North America (SMANA) for Improving Effectiveness of Public Transportation Communication.

June 6, 2024Honors and Awards, Research and Innovation

Recent release “Becoming an Entrepreneur: Starting Your Journey and Finding Your Way” from Newman Springs Publishing authors Thomas Zimmerer Ph.D. and Jennifer M. Jolly, M.S. in Entrepreneurship assists prospective entrepreneurs and actively established businesses to succeed.

May 22, 2024Business News, Entrepreneurship

As Cole Eicher prepares to graduate, he’s also celebrating another milestone: ten years of being cancer free. Eicher has not only recovered, he is a national advocate for children with cancer, launching an effort that today is the American Cancer Society’s official childhood cancer initiative.

April 30, 2024Business News, Spotlights

This prestigious award acknowledges Stock's outstanding expertise and significant contributions to the field of logistics and supply chain management.

April 24, 2024Business News, Honors and Awards

Until now, the 's Nault Center for Entrepreneurship hasn't had a long-term leader. Allen Clary has big plans to grow the program.

April 19, 2024Business News, Entrepreneurship

Techstars, in partnership with the USF Nault Center for Entrepreneurship, brought aspiring entrepreneurs from around Tampa Bay to St. Petersburg for Startup Weekend Tampa Bay 2024.

April 15, 2024Business News, Entrepreneurship

image of star ratings on a phone

Stars vs. numbers: How consumers perceive online rating formats

A new study in the Journal of Marketing Research found that consumers view a 3.5-rated product to be higher — and better — when the score is illustrated in shapes like stars, circles and bars, versus numbers.

April 15, 2024Business News, Research and Innovation

In the sections below, you can learn more about Progressive’s insurance offerings, how the company fares against top competitors, and what it can do better for customers.

April 1, 2024Business News

image of student taking a photo

students helping drive marketing efforts for Tampa Bay businesses

USF’s School of Marketing and Innovation Practice Center partners with local businesses to provide paid, semester-long projects for marketing students, offering community engagement, experiential learning and local business solutions — all rolled into one program.

March 11, 2024Business News

image of allen clary

USF’s Nault Center for Entrepreneurship appoints new executive director

Allen Clary, an experienced entrepreneur and USF alum, will be tasked with building bridges between the university and the larger entrepreneurial business community.

February 7, 2024Business News, Entrepreneurship

President Truman famously said, “It’s a recession when your neighbor loses their job. It’s a depression when you lose yours.”

February 2, 2024Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.