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Underdog narratives are a tried-and-true leadership tactic designed to motivate teams and organizations.

February 15, 2023Business News, Research and Innovation

A study by the ßÙßÇÂþ»­ (USF) has revealed that people who drink caffeinated coffee before they shop typically spend 50% more in store than those who don’t.

February 14, 2023Business News, Research and Innovation

For the sixth year, over four hundred business, government and nonprofit leaders came at the ßÙßÇÂþ»­ on Friday for a State of the Region address on campus.

February 14, 2023Business News, Research and Innovation

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Beating the odds: Research examines how leaders use underdog stories to motivate their team

Little is understood about how these underdog stories influence the actions and attitudes of team members. A newly published article tackles that subject and offers a roadmap — and lists potential potholes — for leaders across all industries to consider when crafting an underdog narrative.

February 13, 2023Business News, Research and Innovation

This year’s findings focus on the state of work and life, and the future of work and life. Researchers and subject matter experts dive deeper into causes, implications, and the shared community challenges ahead.

February 10, 2023Business News, Research and Innovation

Quality of life, work balance, transit and housing affordability in the Tampa Bay area were among the aspects of life stacked up against similar cities around the country in a State of the Region report Friday.

February 10, 2023Business News, Research and Innovation

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‘State of the Region’ researchers unveil economic competitiveness data measuring the quality of work and life in the Tampa Bay region

Researchers shared some high notes — as well as some sobering trend lines — at the sixth State of the Region community luncheon held on USF’s Tampa campus.

February 10, 2023Business News, Events, Research and Innovation

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USF awarded its largest grant to prepare students for federal cybersecurity careers

The National Science Foundation has awarded the ßÙßÇÂþ»­ a $3.7 million grant – helping prepare students for in-demand, high-paying cybersecurity jobs in the federal government and other public institutions.

February 2, 2023Business News, Research and Innovation

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USF and Florida Blue host inaugural forum on AI and data for healthcare

The conference brought policymakers, healthcare industry leaders, academics, and students together to share ideas and promote collaboration on using data and AI in the healthcare industry.

January 27, 2023Business News, Events, Research and Innovation

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USF faculty members recognized with Excellence in Innovation Awards

Manish Agrawal, a professor of information systems and management at the Muma College of Business, was named the recipient of the USF Excellence in Innovation Award.

January 25, 2023Business News, Honors and Awards, Research and Innovation

The National Science Foundation (NSF) has awarded the ßÙßÇÂþ»­ a highly competitive grant to help prepare cybersecurity students for in-demand, high paying jobs at government and other public sector institutions.

January 19, 2023Business News, Research and Innovation

The university's commitment to cybersecurity has steadily increased over the years.

January 19, 2023Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.