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'State of the Region’ researchers unveil workforce and affordability trends in the Tampa Bay region

The two data-driven reports show how the area compares with 19 similar metropolitan communities. The highlights, as well as some declining trend lines, were revealed at the seventh State of the Region community luncheon.

February 12, 2024Business News, Events, Research and Innovation

Students and faculty at the USF Muma College of Business can now utilize groundbreaking technology at the first of its kind Behavioral A.I. Lab.

January 25, 2024Business News, Research and Innovation

ßÙßÇÂþ»­ expands artificial intelligence research with new business lab

The lab will provide research opportunities for students and faculty to explore the implications of artificial intelligence.

January 25, 2024Business News, Research and Innovation

USF professor recognized with Association for Information Systems Fellow Award

Sunil Mithas was among 11 scholars selected for the 2023 AIS Fellow Award, an honor given to individuals who have made outstanding contributions to the field of information systems in terms of research, teaching, and service.

January 12, 2024Business News, Honors and Awards, Research and Innovation

This subconscious preference is becoming more popular in online shopping, Tampa marketing researchers found.

December 20, 2023Business News, Research and Innovation

Online shoppers more likely to click ads with curvy designs, spend more money

A new study reveals online shoppers are more likely to click on ads with curvy design elements than those with sharp edges.

December 19, 2023Business News, Research and Innovation

USF hospitality students assess Busch Gardens guest experience

These insights — and the suggested remedies — were presented to Busch Gardens leadership in December from students enrolled in the graduate-level Strategic Management course in the School of Hospitality and Tourism Management.

December 12, 2023Business News, Research and Innovation

Two USF faculty named Highly Cited Researchers

Of the world’s population of scientists and social scientists, those included on the annual Clarivate Highly Cited Researchers™ list are among the top 0.1% in the world.

December 5, 2023Business News, Research and Innovation

A decade on, Introduction to Beer Science is as popular as ever — and looking to expand. In addition to touring breweries, students attend lectures and brew two all-grain beers from scratch in the brewing lab.

November 15, 2023Business News, Research and Innovation

Brooke Hansen aims to help local distilleries adopt practices that support the local economy and encourage sustainable tourism.

November 15, 2023Business News, Research and Innovation

The new project will bridge the gap between American and Serbian perceptions of sustainability through a neuromarketing analysis of Florida tourism entities.

November 15, 2023Business News, Research and Innovation

Sarasota-Manatee faculty members use new approaches to fight cybercriminals and counter online threats.

November 14, 2023Business News, Research and Innovation